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Introduction
2008 was a watershed year for mobile content delivery methods and how this content is perceived by users, suppliers, and advertisers. The reason lies in large part with the success of the iPhone and of the app store content delivery model. In addition, the growth of the global installed base of mobile devices with internet capability has been astounding over the last few years. This growth has enabled new market opportunities to emerge for information providers, and the importance of this emerging market and the need to be poised to seize it as we come out of the recession are critical to publishers and providers. This report focuses on the market for business and professional content delivered to mobile devices.
This report also includes:
- An overview of the global business and professional mobile content market, including Outsell's market size, share and growth forecast through 2012 and segmentation by market vertical and geographic region;
- Analysis of market dynamics and key trends, including Outsell data about handheld device usage in education and professional environments;
- Details of key players and their activities, strategies, and business models;
- Essential actions for publishers and information providers.
Pages: 33
Format: PDF 
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