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Introduction
In the US, there’s a baby boomlet of newspaper-created websites for moms. By Outsell’s count, more than six dozen will be up by year’s end. In this report, we focus on those companies: Gannett, Tribune, Hearst, MediaNews, Freedom, and the Boston Globe: that are leading the charge. These companies believe that niche sites for mothers are the right product at the right time. In researching this report, Outsell surveyed more than a dozen sources on niche site content and monetization. We also harvested our own and industry data to provide relevant context.
This report contains:
- Profiles of five moms’ sites, including a table comparing their traffic figures, target audiences, and advertiser targets;
- Details of the competitive landscape, including threats and opportunities in the market;
- Screenshots with more examples and analysis of what drives usage of niche sites for moms;
- Essential actions for News publishers that want to learn how to serve a niche audience: whether moms or another group.
Pages: 19
Format: PDF 
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