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Introduction
The Market Research and IT & Telecom Research, Reports & Services market continued to outperform the information industry as a whole in 2007, with growth of 9.6% against total industry growth of 6.6%, achieving a total market size of $33.5 billion. This market includes two segments: Market Research, Reports & Services (MRRS), which accounts for 92% of revenue, and IT & Telecom Research, Reports & Services (ITTRRS), which makes up 8%. This report provides Outsell’s final 2007 market size and share data for these segments and analyzes significant trends and issues facing top companies and their markets.
This report includes:
- 2007 revenue, growth rates, and market share estimates for the top 50 MRRS companies and top 30 ITTRRS companies;
- Segmentation of the MRRS and ITTRRS segments by content format, business models, and geography;
- Analysis of the competitive landscape in each segment, including Outsell’s take on promising companies in the segments;
- Analysis of factors driving and inhibiting demand in the Market Research and IT & Telecom Research, Reports & Services segments;
- Essential actions for publishers in these segments.
Outsell maintains and continuously updates a database of over 7,000 publishers and information providers worldwide and uses a supply-side methodology to size the information industry.
Pages: 62
Format: PDF 
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