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Introduction
The implementation of new technologies and changes in medical practice has created lucrative opportunities for expert information publishers and suppliers. The big publishers are now moving en masse to build and acquire clinical decision support products and bring out new tools to inform the clinical workflow. With these opportunities, however, come challenges, as workflow products are more about transforming the practice of healthcare than about content. The lines between content, software, and services are blurring. Indeed, the clear market leader and first mover does not see itself as a conventional publisher at all, and has established its lead without offering any conventional reference content. In this comprehensive report, we review this new market.
The report contains:
- Analysis of the big-picture issues challenging healthcare, the industry response, and the changing information needs of information professionals;
- A model of the healthcare value chain;
- A discussion of EHR (electronic health record) rollout;
- A detailed definition of the content needs of the digital workflow;
- Our bird’s-eye view of the size of the market, and a focused look at order sets: where the rubber meets the road of workflow-focused content: including a detailed comparison between the three largest STM publishers and market-leader Zynx;
- Essential actions for publishers that want to build clinical workflow solutions.
Pages: 60
Format: PDF 
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