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Introduction

Wolters Kluwer’s Clinical Solutions (WKHCS) business unit, which reports into the Wolters Kluwer Health division, provides an interesting case study in digital publishing. WKHCS’ story is one of transformation: An established publisher uses the acquisition of a healthcare IT applications software company as a lever to transform its own DNA. WKHCS’ products and approach differ from those of its sibling business units and those used by its rivals. This report takes an in-depth look at WKHCS to see what we can learn from publishers wrestling with new types of digital content aimed at becoming embedded in user workflow.
This report contains:

- Company highlights, including the company’s history, mission, and products;
- Analysis of factors that make WKHCS unique;
- Details of the competitive landscape, including threats and opportunities;
- Essential actions for publishers wishing to undertake the changes necessary to build compelling workflow tools combining software, content, and clinical insight.

Pages: 11 Format: PDF 

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