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Introduction
For news publishers, the video revolution is a promise of new revenue potential and a further threat to a business being taken apart at the seams by digital publishing. As news users have come to expect video on their news sites, the sites have begun to respond. They took small steps in 2007, building ad sales programs around video, tackling infrastructure questions, and determining staff roles. In addition, content software companies and network distribution companies have addressed publisher needs, competing for their business. As 2008 dawns, business initiatives are moving beyond trials, promising real revenue and new user engagement. This report provides an early sense of the movers in the field.
This report includes:
- An outline of the opportunities and challenges of news video, including the potential for annual revenue gains of up to $600 million for the industry;
- A look at how the ad and user markets are forming;
- Details of the key players in emerging video-related networks;
- Analysis of some of the technology challenges;
- Essential actions for news publishers that want to take part in the video revolution.
Pages: 18
Format: PDF 
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