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Introduction
Education is an important target market for information publishers and providers. Outsell estimates global purchasing of information by higher education libraries at $3.9 billion and by school libraries at $9.8 billion, both in 2008. Additionally, millions are spent annually for institutional content including instructional materials, testing, and assessment materials. Though individual-level buying power is low among students and faculty, a lot of money is spent supporting those individuals’ information needs through libraries. This report helps publishers tap into the huge education market through an understanding of end-users in education and their consumption and spending patterns.
The report analyzes:
- An overview profile of information users in the education segment, including top information types used and satisfaction levels with major vendors and products;
- Data and analysis of education users’ information habits and unmet needs;
- A detailed look at this group’s use of interactive media;
- Data and analysis of education users’ information spending and purchasing – the money flow;
- Essential actions for publishers and information providers serving the education market.
Pages: 28
Format: PDF 
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