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Introduction
This report provides an in-depth view of the Market Research, Reports & Services (MRRS) marketplace, which we size at $33.1 billion with a growth rate of 7.9% in 2008. The dominant players in this segment are Nielsen, WPP-IIC (Kantar, TNS), IMS Health, and GfK. In this report, we detail the size, growth rates, and market shares of the top 50 MRRS publishers and information providers and identify the significant issues and trends facing them and their markets. The report provides advice and essential actions for companies that want to create revenue opportunities, attract new buyers, and achieve competitive advantage, and it supports those who cover and need greater understanding of the MRRS segment, including suppliers to the industry, investment bankers and analysts, and journalists. This is the latest in our annual series of market size and share reports for the segments of the information industry.
The report analyzes:
- An overview of the MRRS market, including size and growth data from 2004-2008;
- Data on top MRRS companies’ revenue broken out by geography, content format, and business model;
- Analysis of the subsegments, Market Research and Market Reports & Services, with company-by-company performance analysis of the top 10 in each subsegment;
- Analysis of key trends in MRRS;
- A table with revenue, growth, CAGR, and market share for the top 50 companies in the segment;
- Essential actions for publishers and information providers in the MRRS segment.
Pages: 47
Format: PDF 
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