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Introduction
In this report, Outsell examines the Big Three traditional education content companies: Cengage Learning, McGraw-Hill Education, and Pearson Education. The report looks at how each company approaches its target market and how each became a leader in the education industry, so that other companies can learn from their successes. The composition of the education market leaves many ways to rank the companies and come up with a different Big Three depending on whether training or international companies are included. We focus on these three companies that are leaders in K-12 and higher education information.
The report analyzes:
- Detailed profiles of McGraw-Hill Education, Cengage Learning, and Pearson;
- Revenue, growth rate, and market share numbers for each;
- Analysis of how these three companies were chosen as the top three, including a comparison with other successful companies such as Benesse and Kaplan;
- Essential actions for education companies.
Pages: 16
Format: PDF 
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