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Introduction
The on-demand CRM model is expected to witness solid growth rates over the medium term. However, many on-demand vendors are witnessing unique competitive pressures and are yet to find profitability. Datamonitor feels that a confluence of traditional go-to-market strategies and distinct technological initiatives could help vendors expand their reach and achieve sustainable profitability.
Scope
- Provides an overview of the growth path and the most important trends affecting the on-demand CRM market
- Delivers a comprehensive assessment of the performance of on-demand CRM vendors and evaluates the financial impact of the model
- Presents Datamonitor's detailed view on the value of partnerships and application exchange communities
- Recommends specific go-to-market strategies for each vendor category
Highlights
The on-demand CRM model has is gaining rapid adoption and is expected to witness double digit growth rates. However, achieving profitability still remains a challenge with most vendors. Vendors are spending unusually large portions of their revenue in marketing efforts and not utilizing their assets and datacenters optimally.
As on-demand CRM providers start offering comprehensive solution suites, integration and interoperability will the key differentiating factors. Vendors that will be able to deliver industry-centric customization, SOA-oriented approaches to integration, and platform-as-a-service will also add value.
Datamonitor analyzes the changing dynamics of the market and expects go-to-market strategies to evolve beyond web delivery of services. To deliver successfully, vendors will need to form extensive partnerships that expand the sales organization, increase industry-centric customization, and foster integration efforts.
Reasons to Purchase
- Gain in-depth knowledge on the dynamics of the on-demand CRM market
- Gain insight into the performance of leading on-demand CRM vendors and understand their pain-points
- Understand the effects of the on-demand model on the financial position of end-users and vendors
Report Type:
Report – Reports provide a unique mix of market intelligence, insightful analysis and forecasting based on primary quantitative and qualitative research. A single report will give you the key data and detailed analysis of a market, issue or trend.
Pages: 52
Format: PDF 
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