Microsoft Weighs in on SaaS CRM
By Warren Wilson, Ovum
Publication Date: January, 2009
Price: $400.00

  
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Introduction
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Microsoft staked a larger claim in the customer relationship management (CRM) market early in 2008 with the launch of Dynamics CRM 4.0. The new version added a number of features, including multi-tenant capability and tighter integration with Outlook.

Highlights
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Ensuring that technology investments drive competitive advantage, and that technology spend is not all absorbed by routine and non-differentiating technology, is more important than ever. Developing repeatable assets, new approaches to service innovation and moving into adjacent segments are all being tried - as are many other approaches. What is clear is that selecting the right markets to focus on is more important than ever.

Reasons to Purchase
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Ovum research will help you understand how new trends will affect the overall structure of the market. This report helps assess the major players in a market and reveals how suppliers should improve their products and services positioning. For more information about how this specific research report can help your business please contact us.

Report Type:
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Report – Reports provide a unique mix of market intelligence, insightful analysis and forecasting based on primary quantitative and qualitative research. A single report will give you the key data and detailed analysis of a market, issue or trend.

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Pages: 12
Format: PDF PDF logo

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