The delivery of TV is undergoing one of the biggest transformations in its history, driven by technological innovation and changing consumer habits. Over the next few years, the entire broadcast market will make the push from analog broadcast to digital services. The transition from analog free-to-air (FTA) services – such as those received over an aerial – to digital terrestrial television (DTT) and free satellite will be a major leap forward for providing digital TV to the public. IPTV is one of the latest digital TV platforms to emerge and in this report we examine the market for IPTV in detail. The Emerging TV Models report also examines another emerging TV platform: mobile TV. For both TV models, we examine the market drivers that gave rise to them, the impact of their arrival on existing services and providers, their likely market growth and the future development of both sectors. Throughout, we draw on case studies and best practices of success stories to highlight leading vendors in both industries; in addition,the final chapter examines the vendor landscape in closer detail. Although very different in scope and offering, what’s clear for both emerging TV models is that they have disrupted the traditional order and are not going away any time soon.
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