Publishing, Information Industry, and Information Management
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Scientific, Technical & Medical Information: 2009 Market Forecast and Trends ReportThis report showcases our forecast for growth and performance through 2012 of the Scientific, Technical & Medical (STM) information segment, and provides detailed analysis of market trends. Until 2009, the STM segment had been considered largely insulated from cyclic global economic events, but the present crisis in the financial markets and the high levels of debt incurred as a result by many developed economies may challenge this privileged position both during the forecast period and onward. The report looks at disruptive forces in this segment, and profiles five innovative STM companies. It provides advice and essential actions for publishers and information providers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage. Equally, it supports those who cover and need greater understanding of the STM segment, including suppliers to the industry, investment bankers and analysts, and journalists.
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CEO Topics: 2010 Information Pricing Survey: In Search of Pricing and Licensing Models That WorkThis report is targeted toward information vendor companies, and provides directional guidance on anticipated pricing changes for paid content. The report analyzes results of Outsell’s September 2009 survey of 263 information managers from the corporate, education, government and non-profit, legal, and healthcare sectors on expected price increases for 2010, as well as Outsell’s conversations with key vendors for input about their pricing plans. As we head into license and subscription renewal season, information providers benefit from seeing pricing trends and patterns across the industry. This report provides current pricing benchmarks across key IM sectors and information provider segments and details vendor portfolio managers’ current thinking about licensing models and vendor relationships.
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IM Report: 2010 Information Pricing Survey: In Search of Pricing and Licensing Models That WorkThis report is targeted toward information managers, and provides directional guidance on anticipated pricing changes for paid content. The report analyzes results of Outsell’s September 2009 survey of 263 information managers from the corporate, education, government and non-profit, legal, and healthcare sectors on expected price increases for 2010, as well as Outsell’s conversations with key vendors for input about their pricing plans. As we head into license and subscription renewal season, vendor portfolio managers benefit from seeing pricing trends and patterns across the industry. This report provides current pricing benchmarks across key IM sectors and information provider segments and details vendor portfolio managers’ current thinking about licensing models and vendor relationships.
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Annual Advertising and Marketing Study 2009: Spending Patterns, Effectiveness, and Key DriversOutsell’s annual Advertising and Marketing Study 2009 is the fourth in our ongoing research and analysis program and answers key questions about what publishers need to know about their advertisers’ marketing and advertising spending. The data, collected in February 2009, quantifies how advertisers have planned their spending during the ongoing economic crisis. This report continues Outsell’s coverage of marketing and advertising budget allocations and growth rates for 2009 across all types of media, providing a unique and comprehensive 360-degree view, and gives publishers a real and current snapshot of marketing and advertising spending. By measuring both, Outsell tracks and reveals all the methods companies use to build and strengthen their brands and generate leads and new business. This report is one of three annual Outsell studies looking at all key money flows that fund the information industry – advertising, libraries, and end-users and their departments
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Education & Training: 2009 Market Forecast and Trends ReportThis report showcases our forecast for growth and performance through 2012 of the Education & Training (E&T) segment, and provides detailed analysis of market trends. The E&T segment consists of companies worldwide that provide educational content, assessments and technology, for K-12, postsecondary, and professional development. Overall, the segment grew 6.5% in 2008 to achieve a market size of $45.2 billion; growth varied by region and most of the growth came from the companies that are not in the top 10 by revenue. The report profiles 10 up-and-coming E&T players and the disruptive forces they embody. It provides advice and essential actions for publishers and information providers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage. Equally, it supports those who cover and need greater understanding of this segment, including suppliers to the industry, investment bankers and analysts, and journalists.
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Spending, Vendor Management, and Challenges in Law Firm LibrariesIn the Legal, Tax & Regulatory information space, an important center of content purchasing is the law firm library. As part of our ongoing tracking of library markets (one of three key money flows in the information industry), this year Outsell gathered data from law firm libraries to complement our extensive data on academic, public, and other specialized libraries. The results reveal a market that is increasingly under pressure. Budgets are flat, reporting relationships are complex and evolving, and firm economics and politics are putting strains on traditional ways of doing business. The report is based on data compiled in Spring 2009, supplemented by interviews with law firm librarians, leaders of law library associations, and library relations managers at leading vendors. The report’s data and analysis are valuable for vendors who are navigating their way through a rapidly changing law firm market.
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The Outsell Education 100This report introduces the Outsell Education 100, Outsell’s ranking of the top 100 education companies based on both objective and subjective criteria. Responding to education market need and interest, Outsell devised a methodology to compare the diverse companies within the market taking into account both quantitative and qualitative elements. This annual list differs from the top 100 by revenue, and it will certainly create an opportunity for discussion. The overriding principle of this report is that if a company wants to be successful, it cannot think of itself as a niche provider that can stay on its own and be successful without integrating into some other part of the education industry.
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Credit & Financial Information: 2009 Market Forecast and Trends ReportThis report showcases our forecast for growth and performance through 2012 of the Credit & Financial (C&F) Information segment. It provides detailed analysis of market trends, looks at disruptive forces in this segment, and profiles 10 innovative C&F companies. It illustrates how the two main subsegments will have contrasting performance, at least in the short term: revenues from financial information are forecast to hold up, while revenues from credit information services will show a single-digit decline in 2009 and will recover slowly. It also looks at credit rating agencies as the third subsegment. The report provides advice and essential actions for publishers and information providers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage. Equally, it supports those who cover and need greater understanding of the C&F segment, including suppliers to the industry, investment bankers and analysts, and journalists.
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Search, Aggregation & Syndication: 2009 Market Forecast and Trends ReportThis report showcases our forecast for growth and performance through 2012 of the Search, Aggregation & Syndication (SAS) segment, and provides detailed analysis of market trends. After many years of strong double-digit growth fuelled primarily by the migration of advertising dollars online, the success of this segment came to an abrupt halt at the end of 2008; we forecast slow (if any) growth for 2009, with improvement starting in 2010. The report profiles 10 up-and-coming SAS players and the disruptive forces they embody. It provides advice and essential actions for publishers and information providers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage. Equally, it supports those who cover and need greater understanding of this segment, including suppliers to the industry, investment bankers and analysts, and journalists.
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It’s the People, Then the Economy: Six Steps to Managing Your Talent through Tough TimesAt a time when top management is focused on lost ad revenue, uncertainty about how to connect with new customers, and a host of other business survival issues, it’s easy to downplay the human factor. But this is a time in the evolution of publishing and information-providing companies that calls for leadership that pays attention to people – especially talent. People, after all, will solve the business challenges of today, as well as create a solid foundation for organizational success tomorrow. In this report we examine how publishing leaders can be talent leaders, focusing in particular on the specific challenges of leadership in publishing. The report draws on interviews, current research findings, and the practical insights gleaned from hands-on consulting by the author, Outsell Affiliate Lynne Morton, President & Principal of Performance Improvement Solutions.
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