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Publishing, Information Industry, and Information Management

Burton Group: Successfully Cracking the IT User Research MarketBurton Group, a US-based firm, is an example of an IT & Telecom Research, Reports & Services (ITTRRS) company that is finding success in the IT end-user segment. It offers syndicated services, events, and consulting for the IT end user, and is one of the few smaller firms that have successfully sold research to this target market, which is dominated by Gartner and Forrester. Burton Group has demonstrated consistently strong organic growth of about 20% annually. It is ninth in Outsell’s list of the top 10 ITTRRS companies, with 2007 revenues of $29 million.

Clickability’s Cloud Platform Gaining TractionAs print publishers confront a dim outlook of diminished print revenues amid a mostly digital future, new questions about how best to publish digitally are being heard. How best to grab a piece of the future while keeping costs as low as possible? Clickability, a 10-year-old company, is rushing to meet these demands, rapidly expanding its products and staffing and gaining traction among local news publishers and broadcasters. This report delves into Clickability’s strategy and surfaces publishing technology issues crucial to all news publishers.

Online Recruitment Classified Advertising Landscape 2008This report sizes the market for online job recruiting worldwide, looking at the market participants, the dollar spending, and the key business drivers that are affecting this still-evolving market. The recruitment classifieds marketplace is under great pressure both offline and online. Providers proliferate, and an in-depth view sizing the market across all segments has been missing. This report addresses this gap and provides a comprehensive view of the market.

Legal OnRamp: Collaboration and the Future of Legal Content CreationLegal OnRamp, a collaborative community of the legal departments at large corporations and the law firms that serve them, is at the crossroads of two significant phenomena in the legal industry today: an anticipated shakeout in the way legal services are provided, and the emergence of online professional networks serving lawyers and their clients. With modest revenues and participation levels, Legal OnRamp is not a market force yet: but its new forms of collaboration and content could prove to be disruptive forces for both the legal industry and the publishers that serve it.

ChinaCast Education Corporation Scales to Serve MillionsChina’s education market is one of the largest and fastest growing in the world, with over 200 million K-12 students, 15-20 million higher education students, and a labor force of over 700 million workers. ChinaCast Education Corporation is one of the earliest and leading e-learning service providers in mainland China. Based in Beijing, the company delivers its e-learning services over its satellite operation network and proprietary software platform, making it a strong player in the global distribution of educational content and distance learning services. ChinaCast is well positioned to take advantage of the growing education opportunities in China.

Healthcare Advertising Landscape 2008This report updates our "Annual Ad Spending Study 2006: Healthcare Advertising Landscape" report, which was the first in the industry to uncover detailed trends about companies that advertise in the healthcare space. It finds that the healthcare advertising industry leads the field in its use of online techniques such as contextual and behavioral ads, and new media such as wireless. Still, the explosive growth rate of healthcare advertising and marketing we saw in 2006 has now slowed, with total healthcare spending rates below the total industry average. This study is essential reading for healthcare publishers and information providers that are attracting, or need to attract, advertisers.

Peanut Labs: On the Leading Edge Harnessing Social Networks and Quality TechnologyPeanut Labs, launched in January 2007, is an up-and-coming market research firm that supplies online panel samples focused on the hard-to-get Gen-X, Gen-Y, and Boomer demographics. Its new Optimus product is a digital fingerprinting technology that helps improve data quality by identifying and flagging suspect online survey respondents. The company is a good example of an online sample supplier that is harnessing the power of social communities for online research sample and pioneering technology. Peanut Labs is already reporting profitability and is expected to report $10 million in revenue for 2008.

News Publishers Have Moms in Their SitesIn the US, there’s a baby boomlet of newspaper-created websites for moms. By Outsell’s count, more than six dozen will be up by year’s end. In this report, we focus on those companies: Gannett, Tribune, Hearst, MediaNews, Freedom, and the Boston Globe: that are leading the charge. These companies believe that niche sites for mothers are the right product at the right time. In researching this report, Outsell surveyed more than a dozen sources on niche site content and monetization. We also harvested our own and industry data to provide relevant context.

Market Research and IT & Telecom Research, Reports & Services: 2007 Final Market Size and Share ReportThe Market Research and IT & Telecom Research, Reports & Services market continued to outperform the information industry as a whole in 2007, with growth of 9.6% against total industry growth of 6.6%, achieving a total market size of $33.5 billion. This market includes two segments: Market Research, Reports & Services (MRRS), which accounts for 92% of revenue, and IT & Telecom Research, Reports & Services (ITTRRS), which makes up 8%. This report provides Outsell’s final 2007 market size and share data for these segments and analyzes significant trends and issues facing top companies and their markets.

What Executives Think About Information ManagementInformation managers continuously search for the best ways to measure and communicate their function’s value to the organization. They often know their users’ needs but find it challenging to connect to the upper echelons. This report examines executives’ views on their organizations’ information management (IM) functions and the role of information in furthering organizational objectives. It recommends actions for information managers to better ensure alignment with organizational goals and communicate IM’s value to upper management.