Publishing, Information Industry, and Information Management
  • ChinaCast Education Corporation Scales to Serve MillionsChina’s education market is one of the largest and fastest growing in the world, with over 200 million K-12 students, 15-20 million higher education students, and a labor force of over 700 million workers. ChinaCast Education Corporation is one of the earliest and leading e-learning service providers in mainland China. Based in Beijing, the company delivers its e-learning services over its satellite operation network and proprietary software platform, making it a strong player in the global distribution of educational content and distance learning services. ChinaCast is well positioned to take advantage of the growing education opportunities in China.
  • Healthcare Advertising Landscape 2008This report updates our "Annual Ad Spending Study 2006: Healthcare Advertising Landscape" report, which was the first in the industry to uncover detailed trends about companies that advertise in the healthcare space. It finds that the healthcare advertising industry leads the field in its use of online techniques such as contextual and behavioral ads, and new media such as wireless. Still, the explosive growth rate of healthcare advertising and marketing we saw in 2006 has now slowed, with total healthcare spending rates below the total industry average. This study is essential reading for healthcare publishers and information providers that are attracting, or need to attract, advertisers.
  • Peanut Labs: On the Leading Edge Harnessing Social Networks and Quality TechnologyPeanut Labs, launched in January 2007, is an up-and-coming market research firm that supplies online panel samples focused on the hard-to-get Gen-X, Gen-Y, and Boomer demographics. Its new Optimus product is a digital fingerprinting technology that helps improve data quality by identifying and flagging suspect online survey respondents. The company is a good example of an online sample supplier that is harnessing the power of social communities for online research sample and pioneering technology. Peanut Labs is already reporting profitability and is expected to report $10 million in revenue for 2008.
  • News Publishers Have Moms in Their SitesIn the US, there’s a baby boomlet of newspaper-created websites for moms. By Outsell’s count, more than six dozen will be up by year’s end. In this report, we focus on those companies: Gannett, Tribune, Hearst, MediaNews, Freedom, and the Boston Globe: that are leading the charge. These companies believe that niche sites for mothers are the right product at the right time. In researching this report, Outsell surveyed more than a dozen sources on niche site content and monetization. We also harvested our own and industry data to provide relevant context.
  • Market Research and IT & Telecom Research, Reports & Services: 2007 Final Market Size and Share ReportThe Market Research and IT & Telecom Research, Reports & Services market continued to outperform the information industry as a whole in 2007, with growth of 9.6% against total industry growth of 6.6%, achieving a total market size of $33.5 billion. This market includes two segments: Market Research, Reports & Services (MRRS), which accounts for 92% of revenue, and IT & Telecom Research, Reports & Services (ITTRRS), which makes up 8%. This report provides Outsell’s final 2007 market size and share data for these segments and analyzes significant trends and issues facing top companies and their markets.
  • What Executives Think About Information ManagementInformation managers continuously search for the best ways to measure and communicate their function’s value to the organization. They often know their users’ needs but find it challenging to connect to the upper echelons. This report examines executives’ views on their organizations’ information management (IM) functions and the role of information in furthering organizational objectives. It recommends actions for information managers to better ensure alignment with organizational goals and communicate IM’s value to upper management.
  • B2B Trade Publishing & Company Information: 2007 Final Market Size and Share ReportB2B Trade Publishing & Company Information is a global market segment of the information industry sized at $25.6 billion in 2007. It ranks seventh in revenue among the professional information market segments in the information industry, and accounts for 6.6% of the total $387 billion industry revenue. It was also one of the slower growing market segments in 2007. This report provides Outsell’s final 2007 market size and share data for this segment and analyzes significant trends and issues facing top companies and their markets.
  • Search, Aggregation & Syndication: 2007 Final Market Size and Share ReportSearch, Aggregation & Syndication (SAS) is a global market segment of the information industry sized at $41.6 billion in 2007, representing 26.0% growth. It ranks third in revenue among the professional information market segments in the information industry, and accounts for 10.7% of the total $387 billion industry revenue. Led by Google, the segment continues to outpace the rest of the industry, as it has since 2003. This report provides Outsell’s final 2007 market size and share data for the SAS segment and analyzes significant trends and issues facing top companies and their markets.
  • News Providers & Publishers: 2007 Final Market Size and Share ReportThe News Providers & Publishers segment is still the behemoth of the $387 billon information industry, with $133.3 billion in revenues. However, it’s also the only information segment showing negative growth, at -1% globally. This report provides Outsell’s final 2007 market size and share data for the News segment and analyzes significant trends and issues facing top companies and their markets.
  • Legal, Tax & Regulatory: 2007 Final Market Size and Share ReportThe Legal, Tax & Regulatory (LTR) segment of the information industry generated $13.9 billion in revenues in 2007, representing 10.1% growth over 2006. This growth was ahead of historical growth rates, but was heavily influenced by currency exchange rates. This report provides Outsell’s final 2007 market size and share data for the LTR segment and analyzes significant trends and issues facing top companies and their markets.
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