Publishing, Information Industry, and Information Management
  • K-12 Education: 2007 Final Market Size and Share ReportThe US K-12 Education segment, as defined in this report, grew 3.6% in 2007 to reach $23.7 billion. It was dominated by state, district, and school spending on assessment and enterprise software and technology services, as No Child Left Behind (NCLB) continued to leave its mark on the industry. The K-12 Education segment is comprised of three subsegments: instructional materials, technology infrastructure, and education services: and overall is poised for modest growth.
  • Postsecondary Education: 2007 Final Market Size and Share ReportThe US Postsecondary Education segment, as defined in this report, was sized at $19.3 billion in 2007, representing 8.2% growth over 2006. Its three subsegments: content, technology, and institutional services: consist of a wide spectrum of markets at different levels of maturity, consolidation, supplier competition, and projected growth. Annual growth for the industry has been on a steady incline as strong postsecondary institutional spending patterns have continued to support new suppliers and evolving markets. This report focuses on essential data and analysis providing an in-depth view into the US Postsecondary Education segment.
  • Credit & Financial Information: 2007 Final Market Size and Share ReportThe Credit & Financial Information (C&F) segment continued to outperform the information industry as a whole in 2007, with growth of 11% against total industry growth of 6.6%, to achieve a total market size of $40.5 billion. This report provides Outsell’s final 2007 market size and share data for the C&F segment and analyzes significant trends and issues facing top companies and their markets.
  • How Social Networking Supports Workplace Communities: Summary of Outsell’s June 11, 2008 WebinarWeb 2.0 and social networking have enabled content generation and exchange in ways that information management (IM) leaders could never have imagined even a few years ago. As communities and social networks proliferate on the open web, everyone, from kids to scientists to CEOs, is finding sites and venues for all kinds of communication, sharing, and collaboration. Information professionals are keen to use similar applications to deliver their products and services and to enhance their organizations’ knowledge landscapes. To help information professionals understand social networking and to provide some real life stories of its application in IM, Outsell hosted a webinar on June 11, 2008.
  • Annual Advertising and Marketing Study 2008Outsell’s Annual Advertising and Marketing Study 2008 is the third edition of Outsell’s ongoing research and analysis in this area. It answers key questions about what publishers need to know about their advertisers. Advertising is one of the three major funding sources for the information industry, accounting for 42% of the $381 billion industry; the other two revenue streams are libraries and end-users (and their departments). This report augments our annual study with a complete view of the size of the advertising market. It reveals “where, why, and how fast” advertisers are moving more of their spending online, and examines the impacts of these shifts in 2008 on print spending, events, and other media. It gauges advertisers’ adoption of specific metrics and analytics and updates Outsell’s click fraud research.
  • Information Management Under Fire: Good Enough ContentEnterprise information management (IM) functions are straining under the weight of constant funding scrutiny, radically changing service delivery models, and outside drivers that continue to force information professionals to think of their business in new ways. Against this backdrop, Outsell is producing a series of Briefings, Information Management Under Fire, to help information managers tackle these challenges and provide ideas for creatively addressing them. This report, the third in the Under Fire series, looks at free or low-cost content and the possibility of IM selecting “good enough” sources for their enterprise’s everyday needs.
  • Northern Light: Back, and Targeting Niche MarketsDespite its relative youth, Northern Light has already amassed a storied history. In a little over 10 years, the company rose to the top of the search engine heap, faced near ruin after it was acquired by another company (which ultimately collapsed into bankruptcy), and has now returned to prosperity and market dominance: albeit of a smaller niche market than general web search. Since 2004, the company has logged revenue growth averaging 30% per year and it is profitable today. The company has survived against the odds, and now provides valuable lessons for any company facing upheaval in its own market. Its lessons demonstrate the upside potential for companies of maintaining discipline in their market approach.
  • K-12 and Postsecondary Education Market: The Role of Open Content Models in Re-Shaping Educational PublishingIndustry participants view the emerging open content movement as a potential disruptor to traditional K-12 and postsecondary publishing markets. The traditional textbook model is under attack from web-based alternatives, search engines, free content resources, and the unclear role that technology companies (e.g., Google, Microsoft) will play in educational publishing. With open content initiatives and resources gaining traction and acceptance among educators, market suppliers are under pressure to re-examine their businesses and explore new opportunities for business models, distribution partnerships, and innovative products: without fully cannibalizing their traditional publishing models.
  • Executive Summary - Pharmaceutical Information Services 2008: Benchmarks and Best Practices Among the Largest Players in the Global Pharmaceutical IndustryPharmaceutical Information Services 2008 provides the most comprehensive study available of benchmarks and best practices among information functions in the world’s largest pharmaceutical companies. It marks the fifth wave of Outsell’s multi-client benchmark study of information management executives at pharmaceutical firms. The study provides current information management benchmarks and best practices among the 14 of the top 50 global pharmaceutical companies, and compares and contrasts the information management state of the art with findings from our 2006 study.
  • Information Solutions for the Clinical WorkflowThe implementation of new technologies and changes in medical practice has created lucrative opportunities for expert information publishers and suppliers. The big publishers are now moving en masse to build and acquire clinical decision support products and bring out new tools to inform the clinical workflow. With these opportunities, however, come challenges, as workflow products are more about transforming the practice of healthcare than about content. The lines between content, software, and services are blurring. Indeed, the clear market leader and first mover does not see itself as a conventional publisher at all, and has established its lead without offering any conventional reference content. In this comprehensive report, we review this new market.
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