Publishing, Information Industry, and Information Management
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Analyst, Sales Force, Staff, and Employee Benchmarks in Analyst FirmsThis report looks at the dynamics of user- and vendor-centric IT and telecom analyst firms – what Outsell calls the IT & Telecom Research, Reports & Services (ITTRRS) firms – comparing and contrasting revenue per employee, per analyst, per sales person, and per staff member. It provides advice and essential actions for publishers and information providers and supports those who seek greater understanding of the ITTRRS segment, including suppliers to the industry, investment bankers and analysts, and journalists.
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An Open Access Primer – Market Size and TrendsOpen access has attracted much attention and passionate debate in the STM world, and the subject remains full of contradictions. This report takes an objective look at open access and cuts through the confusion. It provides a primer about open access from the ground up, from defining the basics to analyzing the key drivers. It then sizes the open access market by providing a comprehensive, neutral survey of data sources, critically appraising them, and building out clear measures of adoption. Finally, it looks ahead, projecting the financial effects of a transition to open access under a number of scenarios and offering practical advice for managing the change that open access represents.
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Global Sourcing: Powerfully Creating Value and Driving Change in PublishingGlobal sourcing is the procurement of business services, either internally from a shared service centre (SSC), externally from an outsourcing provider, or via hybrid variants and combinations of these. In itself, global sourcing is not a panacea for corporate underperformance or fractured business models, but when applied correctly it returns value to shareholders by reducing operating costs, optimizing capabilities, and providing innovation in technology and processes. This report conveys to the leaders of the information industry the sourcing options available, the challenges they may face in adopting sourcing solutions, how to make the first (or further) bold steps, implement effective governance processes, and achieve value.
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Legal Professionals’ Information Use Habits, Preferences, and SatisfactionThis report identifies key characteristics of lawyers as information users, and helps information vendors understand lawyers’ habits, motivations, and purchasing patterns. It compares law-firm lawyers with in-house corporate lawyers and contrasts their (sometimes very different) information behaviors and preferences with those of a wider population of knowledge workers and professionals. Legal professionals voraciously consume content, spend a lot of time with it, and are willing to spend money on the information. For information providers, the data in this report identifies a number of opportunities to grow their businesses by better meeting some fundamental customer needs and characteristics.
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The State of Vendor Portfolio ManagementVendor portfolio managers face the greatest challenge Outsell has seen over the 10 years that we have been observing the information management landscape and collecting benchmark and best practice data. We have watched the full-service library model shift over recent years to focus on content procurement and management, and we explicitly set out to uncover a deeper understanding of vendor portfolio management issues and practices in our latest annual Information Management Benchmark study. A total of 591 corporate, government, healthcare, and education library/information center and vendor portfolio information managers responded to the 2009 study. This report specifically examines vendor portfolio management issues and practices. We will publish a separate report, “Information Management Benchmark: 2009 State of the Function,” later this year covering benchmarks and best practices in general among libraries and information centers.
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Market Research, Reports & Services: 2008 Final Market Size and Share ReportThis report provides an in-depth view of the Market Research, Reports & Services (MRRS) marketplace, which we size at $33.1 billion with a growth rate of 7.9% in 2008. The dominant players in this segment are Nielsen, WPP-IIC (Kantar, TNS), IMS Health, and GfK. In this report, we detail the size, growth rates, and market shares of the top 50 MRRS publishers and information providers and identify the significant issues and trends facing them and their markets. The report provides advice and essential actions for companies that want to create revenue opportunities, attract new buyers, and achieve competitive advantage, and it supports those who cover and need greater understanding of the MRRS segment, including suppliers to the industry, investment bankers and analysts, and journalists. This is the latest in our annual series of market size and share reports for the segments of the information industry.
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Going Green: A Call for Action for Information ManagementWith the current attention on global climate change, there is heightened environmental awareness in the organizations where information management (IM) functions reside. This focused awareness in the higher education, government, and corporate arenas provides opportunities for IM functions to explore implementing green practices. This report looks at what IM functions can do to “go green” while at the same time contributing to their organizations’ bottom line through the reduction of energy costs.
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Education Market Information Use Habits, Preferences, and SatisfactionEducation is an important target market for information publishers and providers. Outsell estimates global purchasing of information by higher education libraries at $3.9 billion and by school libraries at $9.8 billion, both in 2008. Additionally, millions are spent annually for institutional content including instructional materials, testing, and assessment materials. Though individual-level buying power is low among students and faculty, a lot of money is spent supporting those individuals’ information needs through libraries. This report helps publishers tap into the huge education market through an understanding of end-users in education and their consumption and spending patterns.
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STM End-User Survey Part 2 – Healthcare ProfessionalsHealthcare professionals have diverse information needs spanning multiple professional and specialty niches. Their work is information-intensive, but they lack the time to wade through vast information resources. They have a large appetite for quality, specialist information. They are internet- and digital-savvy and in some cases – especially in the use of mobile computing devices – lead the adoption curve. In this report, Outsell looks at its latest research on this user population to understand their current relationship with, needs for, and practices around information, and considers the implications for the IM functions that serve them and the information providers that supply them. They continue to encounter problems accessing the information they need, and this report provides valuable insight into opportunities to improve information products and so drive revenue.
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News Publishers & Providers: 2008 Final Market Size and Share ReportThis report provides an in-depth view of the News Providers & Publishers marketplace, which we size at $123.3 billion but with a negative growth rate of -7.5% in 2008. It was the only information industry segment with negative growth. In this report, we detail the size, growth rates, and market shares of the top 50 News publishers and identify the significant issues and trends facing them and their markets. The report provides advice and essential actions to create revenue opportunities, attract new buyers, and achieve competitive advantage, and it supports those who cover and need greater understanding of the News segment, including suppliers to the industry, investment bankers and analysts, and journalists. This is the latest in our annual series of market size and share reports for the segments of the information industry.
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