Publishing, Information Industry, and Information Management
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IT & Telecom Research, Reports & Services: 2008 Final Market Size and Share ReportThis report provides an in-depth view of the IT & Telecom Research, Reports & Services (ITTRRS) marketplace, which we size at $3 billion with a growth rate of 8.7% in 2008. The dominant players in this segment are Gartner, IDC, Forrester, and Informa Telecoms & Media Group. This is the latest in our annual series of market size and share reports for the segments of the information industry. In this report, we detail the size, growth rates, and market shares of the top 30 publishers and information providers in the ITTRRS segment and identify the significant issues and trends facing them and their markets. The report provides advice and essential actions for publishers and information providers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage, and it supports those who cover and need greater understanding of the ITTRRS segment, including suppliers to the industry, investment bankers and analysts, and journalists.
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Understanding Enterprise IT Professionals’ Information Use Habits, Preferences, and SatisfactionThis report is targeted at information management (IM) professionals and provides data and analysis on information use by IT professionals. IT professionals face a bewildering landscape of technologies, user needs, and business opportunities; their need for information to make solid decisions has never been more critical. While IT professionals have not traditionally relied on IM functions to provide for their information needs, Outsell has observed that most enterprise IM groups now work more closely with IT than previously and depend heavily on IT professionals to support a variety of information management applications. This report is based on Outsell’s most recent end-user survey (December 2008), which sought to better understand the unique information needs and habits of specific functional roles.
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Search, Aggregation & Syndication: 2008 Final Market Size and Share ReportThis report provides an in-depth view of the Search, Aggregation & Syndication (SAS) marketplace, which we size at $48.2 billion with a growth rate of 16.1% in 2008. This is the latest in our annual series of market size and share reports for the segments of the information industry. In this report, we detail the size, growth rates, and market shares of the top 30 publishers and information providers in the SAS segment - led by Google, Yahoo! and MSN - and identify the significant issues and trends facing them and their markets. The report provides advice and essential actions for publishers and information providers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage, and it supports those who cover and need greater understanding of the SAS segment, including suppliers to the industry.
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XML: The Necessary Ingredient for Information PublishingXML has quietly become pervasive in all aspects of content markup, manipulation, and reuse in its 10 years of existence. Still, many publishers and information providers could exploit more value from it. This report explains XML and its potential applications, portrays the current state of the XML landscape, provides insight for publishers into how others in the information industry are using XML, and hopefully provides a “jolt” to those that have been slow to adopt and exploit XML. The report draws from an Outsell survey fielded in February 2009 that garnered 30 respondents from a cross-section of publishers and information providers, as well as the author’s experience working and speaking with both vendors and practitioners over the life of XML.
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Vision Critical: Representing a New Model for Blending Custom Market Research, Online Communities, and Software as a ServiceMany of Outsell’s information management clients work closely with their own organizations' marketing and market research groups, and some are even embedded directly into these units. We know that they are interested in keeping up with trends in leading-edge market research companies, techniques, and methodologies. In particular, Outsell is observing an emerging trend toward meshing online market research with online communities, a technique that provides a robust mix of traditional question-based quantitative and qualitative information-gathering with observation of respondent-to-respondent discussions. This report discusses Vision Critical, a leader in this space, and provides compelling insight on how enterprise market intelligence is advancing because of firms like it.
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STM End-User Survey Part 1 – Scientists and EngineersScientists and engineers are important information consumers, spending between one-quarter and one-third of their work week gathering and analyzing information. They continue to encounter problems accessing the information they need, and this report provides valuable insight into opportunities for information providers to improve information products and so drive revenue. Outsell has tracked the information behaviors and preferences of scientists and engineers for eight years, and this report features our latest research on this user population. It analyzes their current information needs and habits, and considers implications for the IM functions that serve them and the information providers that supply them.
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IT Professionals’ Information Use Habits, Preferences, and SatisfactionIT professionals are important consumers of information. Understanding their information needs and habits can help savvy information providers to get into new businesses through product development or M&A, to design new products for existing product portfolios, and to modify existing products. This report is based on our most recent survey data (December 2008) and helps information providers better understand the unique information needs and habits of IT professionals, thus helping information providers to “follow the money.”
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Factiva, Dialog, and LexisNexis – The Aggregators Formerly Known as the Big ThreeThis report is designed for publishers and information providers, and looks at how Factiva, Dialog, and LexisNexis have embraced the mantra of No Guts, No Glory. They are finding new opportunities, even though (or perhaps because) licensed content aggregators are now relegated behind general web search as a knowledge worker’s starting point for information. The report is based on interviews with company executives plus secondary research and conversations with competitors and customers. It builds on Outsell’s reports and experience in the Search, Aggregation & Syndication (SAS) market segment and our ongoing coverage of the underlying companies within this field. The report updates our May 1, 2002, report titled “Not Your Father’s Aggregator? Change and Continuity in the Big Three: Dialog, Factiva and LexisNexis”.
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News Strategies for the EnterpriseThis report provides recommendations and guidance for vendor portfolio managers and IM functions that are reassessing or revamping their enterprise news strategies. Outsell research shows that since 2005, an average of 73% of corporate and government IM functions have been delivering current awareness services to their organizational users. During these five years, the news landscape has shifted tremendously, driven by commoditization, changes in user habits, and the disruptive influence of user-generated information on the more traditional news channels. This report examines enterprise news delivery in light of changing user requirements, current economic pressures, and the evolving landscape of vendor offerings and solutions.
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Changes Across Information Managers' Approach to Enterprise NewsThis report provides insight and guidance for information providers serving the enterprise news market. Current economic conditions are putting pressure on vendor portfolio managers to make difficult choices about acquiring expensive, premium content in the face of shrinking budgets, and news delivery is a logical target for scrutiny. This report examines enterprise news delivery in light of changing user requirements, current economic pressures, and the evolving landscape of vendor offerings and solutions.
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