Publishing, Information Industry, and Information Management
-
End-User Update: 2009 Overview for Information ManagersThis report is tailored for information managers and presents findings from Outsell's latest wave of research on information users, conducted in December 2008, which garnered 5,660 responses from the corporate, education, government, and healthcare sectors in the US and UK. This is the latest in Outsell's regular surveys of knowledge workers, investigating what they spend for various types of information, what information they use in their jobs or studies, where they go to get that information, how they like to receive it, and other attributes that are important to information managers. Outsell has surveyed tens of thousands of knowledge workers since 1998, and this report draws on that history of deep research. In upcoming reports, we will delve into our latest data to provide reports on various user segments.
-
Vision Critical: Case Study on Growth in the Market Research Industry through Custom Online Panels with Social Community FeaturesVision Critical is a pioneer and a leader in the custom online panel market. The Toronto-based company had $20 million revenue in 2008 with 150 employees. Its foundation is its Software-as-a-Service (SaaS) business model, which combines a technology platform with services to provide solutions ranging from self-serve to full turnkey. Vision Critical initially targeted market research firms but quickly ran into those firms' reluctance to adopt custom online panels. It switched its strategy to target end-user customers, and these customers have been the company's growth engine during the last few years (revenue growth was 140% in 2007 and 66.7% in 2008). Now there are early signs that market research firms are adopting custom online panels.
-
End-User Update: 2009 OverviewThis report is tailored for publishers and information providers, and presents findings from Outsell's latest wave of research on information users, conducted in December 2008, which garnered 5,660 responses from the corporate, education, government, and healthcare sectors in the US and UK. This is the latest in Outsell's regular surveys of knowledge workers, investigating what they spend for various types of information, what information they use in their jobs or studies, where they go to get that information, how they like to receive it, and other attributes that are important to publishers and information providers. Outsell has surveyed tens of thousands of knowledge workers since 1998, and this report draws on that history of deep research. In upcoming reports, we will delve into our latest data to provide reports on various user segments.
-
Professional Networks and Social Publishing in the Legal, Tax & Regulatory Information SegmentThe tools and phenomena generally referred to as Web 2.0 social networking, user-generated content, blogs, wikis, and Twitter have begun to have profound impact on professional publishing markets. Each professional industry segment is adapting to the new Web 2.0 tools in its own way. This report identifies the key players and trends in the new information ecosystem that is now serving legal professionals. It argues that the decentralizing force of new social media will require legal information providers to be nimble and flexible as they continue to address fragmenting information markets in the Legal, Tax & Regulatory Information (LTR) segment.
-
Executing On the Agile Product Development and Agile Marketing ImperativeAt the top of the agenda for CEOs of publishing and information companies is how to use the economic downturn to innovate, gain market share, and prepare their organizations to seize growth when the market revives. In this CEO Topics report we propose an agile information product development model (IPDL 2.0) and examine why its components, agile publishing and agile marketing, are critical now. We present specific agile marketing models and how-to's for creating success in our dynamic information industry, and we lay out benchmarks and challenges based on our study of 60 CEOs, COOs and Managing Directors and their product development and innovation activity. This report is a must-read for publishers and commercial information providers who want to compete successfully and innovate for the future.
-
Shifting Views on the Research and Advisory Model: Signs of a Turbulent EconomyEach year for the last three years, Outsell has completed an end-user study gauging budgets, value proposition, and comparative value of the products that fall under the research and advisory business model. This end-user perspective is invaluable to vendor portfolio managers, especially in challenging economic times when hard decisions must be made about how to apportion flat or declining content budgets. This report reviews the results of Outsell's end-user research on the research and advisory model, provides insights into users' perceptions of this content and its perceived value, considers implications for this market, and makes recommendations for vendor portfolio and information managers who are responsible for buying decisions for IT & Telecom (ITTRRS) and Market Research, Reports & Services (MRRS).
-
Sales Performance Solutions II Model Creates Path to ROI SellingWhether they buy leads, new business development data, or advertising, B2B customers are comparison shopping and need a way to prioritize the new explosion of options they have on ROI conversion rate bases. The old practices of selling data services based on a price sheet and features or of selling ads on a rate card tied to circulation and CPMs fail to provide the information needed for an ROI-based purchase. Company information and B2B trade publishers can win these bake-offs if they adopt enhanced Sales Performance Solutions analytics-laden marketing-services solutions delivering measurable ROI on new business development spending. This report greatly expands Outsell's initial work on Sales Performance Solutions to include a focus on analytics, ROI evaluations enabling ROI-based selling, and marketing services.
-
Business and Professional Mobile Content: Market Size, Share & Forecast Report2008 was a watershed year for mobile content delivery methods and how this content is perceived by users, suppliers, and advertisers. The reason lies in large part with the success of the iPhone and of the app store content delivery model. In addition, the growth of the global installed base of mobile devices with internet capability has been astounding over the last few years. This growth has enabled new market opportunities to emerge for information providers, and the importance of this emerging market and the need to be poised to seize it as we come out of the recession are critical to publishers and providers.
-
Strategic Marketing for Information ManagementIn this economy, organizations are looking at ways to trim budgets, and some executives may wonder why they need a library when they have Google. In addition, we have seen over the years a continuing trend toward self-service although our research shows that the search failure rate for knowledge workers who seek information on their own is 36%. Libraries can add tremendous value in organizations, but in this do-it-yourself information age, many knowledge workers and executives do not know what they are missing when they bypass the library. This report reviews the key points in Outsell's previous marketing reports and puts them into context for the library and the information management environment.
-
Annual Advertising and Marketing Study 2009: Market Report HeadlinesThis report presents initial key findings from Outsell's Advertising and Marketing Study 2009, based on data collected in February 2009. It quantifies how advertisers have changed their planned spending during the ongoing economic crisis and provides advertising and marketing budget allocations and growth rates for 2009 across all types of media. The report gives publishers and providers a real and current snapshot of how business is expected to perform in the coming year. We will publish a report in May with additional analysis and spending estimates in dollars. This study is the fourth in our ongoing research and analysis program that answers key questions about what publishers need to know about their advertisers and their advertisers' spending. It is one of three annual Outsell studies looking at all key money flows that fund the information: industry advertising, libraries, and end-users and their departments.
|