Publishing, Information Industry, and Information Management
  • Executing On the Agile Product Development and Agile Marketing ImperativeAt the top of the agenda for CEOs of publishing and information companies is how to use the economic downturn to innovate, gain market share, and prepare their organizations to seize growth when the market revives. In this CEO Topics report we propose an agile information product development model (IPDL 2.0) and examine why its components, agile publishing and agile marketing, are critical now. We present specific agile marketing models and how-to's for creating success in our dynamic information industry, and we lay out benchmarks and challenges based on our study of 60 CEOs, COOs and Managing Directors and their product development and innovation activity. This report is a must-read for publishers and commercial information providers who want to compete successfully and innovate for the future.
  • Shifting Views on the Research and Advisory Model: Signs of a Turbulent EconomyEach year for the last three years, Outsell has completed an end-user study gauging budgets, value proposition, and comparative value of the products that fall under the research and advisory business model. This end-user perspective is invaluable to vendor portfolio managers, especially in challenging economic times when hard decisions must be made about how to apportion flat or declining content budgets. This report reviews the results of Outsell's end-user research on the research and advisory model, provides insights into users' perceptions of this content and its perceived value, considers implications for this market, and makes recommendations for vendor portfolio and information managers who are responsible for buying decisions for IT & Telecom (ITTRRS) and Market Research, Reports & Services (MRRS).
  • Sales Performance Solutions II Model Creates Path to ROI SellingWhether they buy leads, new business development data, or advertising, B2B customers are comparison shopping and need a way to prioritize the new explosion of options they have on ROI conversion rate bases. The old practices of selling data services based on a price sheet and features or of selling ads on a rate card tied to circulation and CPMs fail to provide the information needed for an ROI-based purchase. Company information and B2B trade publishers can win these bake-offs if they adopt enhanced Sales Performance Solutions analytics-laden marketing-services solutions delivering measurable ROI on new business development spending. This report greatly expands Outsell's initial work on Sales Performance Solutions to include a focus on analytics, ROI evaluations enabling ROI-based selling, and marketing services.
  • Business and Professional Mobile Content: Market Size, Share & Forecast Report2008 was a watershed year for mobile content delivery methods and how this content is perceived by users, suppliers, and advertisers. The reason lies in large part with the success of the iPhone and of the app store content delivery model. In addition, the growth of the global installed base of mobile devices with internet capability has been astounding over the last few years. This growth has enabled new market opportunities to emerge for information providers, and the importance of this emerging market and the need to be poised to seize it as we come out of the recession are critical to publishers and providers.
  • Strategic Marketing for Information ManagementIn this economy, organizations are looking at ways to trim budgets, and some executives may wonder why they need a library when they have Google. In addition, we have seen over the years a continuing trend toward self-service although our research shows that the search failure rate for knowledge workers who seek information on their own is 36%. Libraries can add tremendous value in organizations, but in this do-it-yourself information age, many knowledge workers and executives do not know what they are missing when they bypass the library. This report reviews the key points in Outsell's previous marketing reports and puts them into context for the library and the information management environment.
  • Annual Advertising and Marketing Study 2009: Market Report HeadlinesThis report presents initial key findings from Outsell's Advertising and Marketing Study 2009, based on data collected in February 2009. It quantifies how advertisers have changed their planned spending during the ongoing economic crisis and provides advertising and marketing budget allocations and growth rates for 2009 across all types of media. The report gives publishers and providers a real and current snapshot of how business is expected to perform in the coming year. We will publish a report in May with additional analysis and spending estimates in dollars. This study is the fourth in our ongoing research and analysis program that answers key questions about what publishers need to know about their advertisers and their advertisers' spending. It is one of three annual Outsell studies looking at all key money flows that fund the information: industry advertising, libraries, and end-users and their departments.
  • What Is Good Performance in 2009?In the midst of an unprecedented economic downturn, information industry leaders want to know: How is the industry faring? What are other leaders doing to confront the issues the downturn presents? What is good performance in 2009? What does a "growth company" look like this year? This report addresses these questions and updates our 2009 information industry forecast to assist leaders in managing expectations for what their businesses can do this year.
  • Vendor Analysis: ProQuestIn the current economic climate, information and portfolio managers are under duress to make the right decisions about spending what is often a shrinking budget. To that end, savvy content portfolio managers are keen to understand the strategies, competitive environment, and outlook for key information providers across the industry. ProQuest is one of the industry's oldest brands and largest database aggregators. This report explores the company that is ProQuest today, detailing its strategy and offerings. It introduces vendor portfolio managers to the new owners of Dialog and serves to inform and guide those who are making buying decisions in the content aggregation space.
  • Human Resources Compliance Information Services: Market Size, Share & Forecast ReportCompliance covers a wide range of activities in which corporations may face regulation: Governance, accounting and financial practices, health and safety, HR, and environmental compliance are among the most universal. This report outlines some of the contours and trends in the overall compliance information market, focusing particularly on the players in the HR field. HR provides a good lens on the trends and market dynamics that are shaping the overall compliance information space. In particular, the report describes the changing competitive environment, where specialization, new technologies, the availability of open source information, and customer interest in workflow solutions are opening the door to competition from a number of new directions.
  • Social Platforms for Publishers: Monetizing the Social GraphSocial networking is one of the top "must-master" initiatives for publishers. It's not a fad, but a new way that most readers will incorporate in their news and information habits. The companies featured in this report have seen this publishing opportunity and moved on it. While there are literally dozens of social network platform providers out there, this report focuses on the six that we believe are the most important providers of social networking platforms to publishers: Jive Software, KickApps, Mzinga, Ning, Pluck, and ThePort.
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