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Publishing, Information Industry, and Information Management

MarketTools: Case Study on Innovation and Growth in the Market Research IndustryMarketTools is a private, technology-based, full-service market research firm located in the San Francisco Bay area. It has demonstrated strong revenue growth and a pioneering and innovative culture since its founding in 1997; an unusual blend in the often staid market research industry. This report profiles MarketTools, one of Outsell's "30 to Watch" in the information industry. It provides a good example of how technology enables market research companies to innovate while scaling in multiple target markets, and shows how a software-as-a-service (SaaS)-based subscription model approach to market research fills a market need for end-user clients and provides a scalable business model for the company.

Information Professionals and Enterprise Search: Getting StartedThis report covers critical issues for organizations considering enterprise search and provides tips and best practices for implementing an enterprise search capability. The ability to efficiently find information residing within an organization is one of the ultimate goals of information management (IM) functions, knowledge managers, records managers, IT departments, and business units. The return on investment for successful enterprise search is obvious, given end-users' astounding (and rising) search failure rates and time spent on information tasks.

E-books Market Size, Share & Forecast ReportThe e-books market seems to have been poised for greatness for many years, although the time has never been quite right. The launches of two popular handheld devices in the past two years (the Sony Reader and the Amazon Kindle) as well as the availability of applications to read e-books on devices like the iPod Touch and the iPhone have thrust e-books back into the spotlight, re-igniting interest from consumers, business users, students, and publishers. While technology and content issues remain, e-books have now taken their rightful place as an important strategic building block in many publishers' digital strategies, and account for an estimated 2.9% of the US book market.

Google, Yahoo!, and Microsoft Battle It Out for More than Search OnlineThis report makes a case for why content publishers need to carefully track Google, Yahoo!, and Microsoft (GYM). It updates our report, "Bulking Up At the GYM: How Publishers and Information Providers Can Work with Google, Yahoo!, and MSN" (February 2, 2006). At that time, Google was breaking away from the pack, driven entirely by its success with search. As the run on web search continues to slow, we make a case that the next battleground will be in display advertising. This report examines all three players again to determine who is best positioned for this area of growth so that content providers know what to expect and how to partner with each company as the next opportunity unfolds.

ProQuest: Case Study on Building a Powerhouse Information CompanyProQuest is one of the industry's oldest and largest database aggregators and brands. This report explores ProQuest today, detailing its strategy and offerings and how it became a revived force in licensed content aggregation. Building on a strong brand, going after a key target market, and relentlessly executing against it, ProQuest has been able to gain, and continues to gain, share and market leadership. It is a good model and case study of a firm executing on several of the key themes described in Outsell's "Information Industry Outlook 2009: No Guts, No Glory" report published December 18, 2008.

Market Analysis: Leaders in the B2B Print to Electronic Revenue ShiftThe most telling sign of the changes powering and battering the B2B Trade Publishing & Company Information (B2B) segment is the shift in the percentage of revenue from print to electronic information delivery. The segment's aggregate percentage of revenue from print fell from 58.3% in 2003 to 40% in 2008. Over the same period, electronic revenues rose from 18% to 33.9% of segment revenue. This report provides research and analysis about the top 44 companies in B2B, including which companies have shifted their revenue mix, which have not, and how the companies stack up against the new industry benchmarks for the share of electronic revenue. The report supports those who cover and need greater understanding of the B2B segment, including suppliers to the industry, investment bankers, and analysts.

UK News Companies Take New Aim at US Market: A Case Study in Going GlobalMajor UK media are renewing efforts to transform their US audiences into well-monetized markets. About a third of their unique visitors online are located in the US, but Outsell has found that only about 5% of their online revenues derive from the US market. This report looks at Telegraph Media Group, the Guardian Media Group, and the British Broadcasting Corporation (BBC). All three are leaders in trying to figure out how best to tackle non-native markets, and they are crossing paths as they test various advertising and product models in the US. Their strategies and tactics say much about the development of global media and offer good lessons for all major international news purveyors.

Independent Online Panel Suppliers Continue Strong GrowthIndependent online panel suppliers provide the underpinning for many full-service market research firms' online businesses. The market for independent online panel suppliers continues to grow even in the current economic down cycle, as online surveys are typically more cost-effective than other survey types, and companies are seeking to better understand their customers through original research. Outsell estimates that the independent online panel supplier market grew 16.7% in 2008, reaching an estimated $1.2 billion in revenue.

CEO Topics: Information Pricing Survey 2009This report is targeted toward information vendor companies. It analyses results of a November 2008 Outsell survey of enterprise information buyers to gain an understanding of pricing trends and patterns, and provides insights about the competition and marketplace for information company leaders. Many information managers face flat budgets at best (and shrinking budgets as the new norm) for 2009. It's important to understand how much additional pressure information vendors are (or aren't) creating in the form of annual price increases.

IM Report: Information Pricing Survey 2009This report is targeted toward information managers. It analyses results of our November 2008 survey of enterprise information buyers to gain an understanding of pricing trends and patterns, and provides directional data and important benchmarks for content buyers. Many information managers face flat budgets at best (and shrinking budgets as the new norm) for 2009. It's important to understand how much additional pressure information vendors are (or aren't) creating in the form of annual price increases.