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Publishing, Information Industry, and Information Management

ProQuest: Case Study on Building a Powerhouse Information CompanyProQuest is one of the industry's oldest and largest database aggregators and brands. This report explores ProQuest today, detailing its strategy and offerings and how it became a revived force in licensed content aggregation. Building on a strong brand, going after a key target market, and relentlessly executing against it, ProQuest has been able to gain, and continues to gain, share and market leadership. It is a good model and case study of a firm executing on several of the key themes described in Outsell's "Information Industry Outlook 2009: No Guts, No Glory" report published December 18, 2008.

Market Analysis: Leaders in the B2B Print to Electronic Revenue ShiftThe most telling sign of the changes powering and battering the B2B Trade Publishing & Company Information (B2B) segment is the shift in the percentage of revenue from print to electronic information delivery. The segment's aggregate percentage of revenue from print fell from 58.3% in 2003 to 40% in 2008. Over the same period, electronic revenues rose from 18% to 33.9% of segment revenue. This report provides research and analysis about the top 44 companies in B2B, including which companies have shifted their revenue mix, which have not, and how the companies stack up against the new industry benchmarks for the share of electronic revenue. The report supports those who cover and need greater understanding of the B2B segment, including suppliers to the industry, investment bankers, and analysts.

UK News Companies Take New Aim at US Market: A Case Study in Going GlobalMajor UK media are renewing efforts to transform their US audiences into well-monetized markets. About a third of their unique visitors online are located in the US, but Outsell has found that only about 5% of their online revenues derive from the US market. This report looks at Telegraph Media Group, the Guardian Media Group, and the British Broadcasting Corporation (BBC). All three are leaders in trying to figure out how best to tackle non-native markets, and they are crossing paths as they test various advertising and product models in the US. Their strategies and tactics say much about the development of global media and offer good lessons for all major international news purveyors.

Independent Online Panel Suppliers Continue Strong GrowthIndependent online panel suppliers provide the underpinning for many full-service market research firms' online businesses. The market for independent online panel suppliers continues to grow even in the current economic down cycle, as online surveys are typically more cost-effective than other survey types, and companies are seeking to better understand their customers through original research. Outsell estimates that the independent online panel supplier market grew 16.7% in 2008, reaching an estimated $1.2 billion in revenue.

CEO Topics: Information Pricing Survey 2009This report is targeted toward information vendor companies. It analyses results of a November 2008 Outsell survey of enterprise information buyers to gain an understanding of pricing trends and patterns, and provides insights about the competition and marketplace for information company leaders. Many information managers face flat budgets at best (and shrinking budgets as the new norm) for 2009. It's important to understand how much additional pressure information vendors are (or aren't) creating in the form of annual price increases.

IM Report: Information Pricing Survey 2009This report is targeted toward information managers. It analyses results of our November 2008 survey of enterprise information buyers to gain an understanding of pricing trends and patterns, and provides directional data and important benchmarks for content buyers. Many information managers face flat budgets at best (and shrinking budgets as the new norm) for 2009. It's important to understand how much additional pressure information vendors are (or aren't) creating in the form of annual price increases.

Information Industry Market Size and Share Rankings: Preliminary 2008 ResultsThis report analyzes preliminary estimates of 2008 revenue and 2007-to-2008 growth in the $400 billion information industry and its segments.

Safari Books Online: A Case Study of Redefining the Book for the Internet AgeSafari Books Online - one of Outsell's "30 to Watch" in 2009 - is a working example of post-print business models and redefines the book for a web-based age. It has shown that digital content need not cannibalize print revenue and can in fact really add value. Safari Books Online's mastery of post-print publishing technology and novel business models make it an interesting case study for publishers seeking to maximize digital opportunities.

Outsourcing Information Vendor Portfolio ManagementOutsourcing vendor portfolio management (VPM) is evolving as an emerging practice; whether as a controlled way to support and extend internal VPM activities or as a solution for organizations without an internal information management (IM) function. This report analyzes the state of VPM outsourcing, presents a mix of vendors who are positioning themselves to support negotiating and licensing activities, and provides our recommendations about the pros, cons, and implications of this practice for IM functions.

Global Distance Learning Market OverviewDistance learning is changing both the size and character of the education industry. Successful publishing companies will figure out how to use their current assets digitally, develop new products for this market, and look for new potential customer sets. This report defines and sizes the global market for distance learning at the K-12, postsecondary, and professional development levels. It lays the foundation for future Outsell reports which will delve deeper into particular geographies (e.g., China), types of content (e.g., English language learning), and industry segments (e.g., learning management systems).