All ITI Research Reports (Sorted by Publication Date)
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iPad and HTML5 Adoption – Option 1 - Report and AppendicesIn this report’s findings, fifty-seven percent of organizations that deliver video online are supporting the iPad, or will be by the end of 2010. “Supporting the iPad and HTML5— Timing, Motivation, Costs, and Scope,” details the plans of 1,147 survey respondents regarding support for the iPad, the HTML5 video tag, and a variety of mobile devices. The brief provides implementation data like content and monetization plans, and development budgets, enabling report buyers to make informed decisions about the timing, scope, and costs of their own iPad and HTML5-related implementations.
This version contains the full report plus 19 appendices detailing demographic data by enterprise type (media, non-media, education, government, non-profit/worship), revenue category, target market (B2B, B2C, B2Both) and number of video files offered on the enterprises primary web site.
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IPad and HTML5 Adoption – Option 2 - Report onlyIn this report’s findings, fifty-seven percent of organizations that deliver video online are supporting the iPad, or will be by the end of 2010. “Supporting the iPad and HTML5— Timing, Motivation, Costs, and Scope,” details the plans of 1,147 survey respondents regarding support for the iPad, the HTML5 video tag, and a variety of mobile devices. The brief provides implementation data like content and monetization plans, and development budgets, enabling report buyers to make informed decisions about the timing, scope, and costs of their own iPad and HTML5-related implementations.
This version contains just the report, no appendices.
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iPad and HTML5 Adoption – Option 3 – Appendices onlyIn this report’s findings, fifty-seven percent of organizations that deliver video online are supporting the iPad, or will be by the end of 2010. “Supporting the iPad and HTML5— Timing, Motivation, Costs, and Scope,” details the plans of 1,147 survey respondents regarding support for the iPad, the HTML5 video tag, and a variety of mobile devices. The brief provides implementation data like content and monetization plans, and development budgets, enabling report buyers to make informed decisions about the timing, scope, and costs of their own iPad and HTML5-related implementations.
This version contains only the 19 appendices detailing demographic data by enterprise type (media, non-media, education, government, non-profit/worship), revenue category, target market (B2B, B2C, B2Both) and number of video files offered on the enterprises primary web site.
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Scientific, Technical & Medical Information: 2009 Market Forecast and Trends ReportThis report showcases our forecast for growth and performance through 2012 of the Scientific, Technical & Medical (STM) information segment, and provides detailed analysis of market trends. Until 2009, the STM segment had been considered largely insulated from cyclic global economic events, but the present crisis in the financial markets and the high levels of debt incurred as a result by many developed economies may challenge this privileged position both during the forecast period and onward. The report looks at disruptive forces in this segment, and profiles five innovative STM companies. It provides advice and essential actions for publishers and information providers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage. Equally, it supports those who cover and need greater understanding of the STM segment, including suppliers to the industry, investment bankers and analysts, and journalists.
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CEO Topics: 2010 Information Pricing Survey: In Search of Pricing and Licensing Models That WorkThis report is targeted toward information vendor companies, and provides directional guidance on anticipated pricing changes for paid content. The report analyzes results of Outsell’s September 2009 survey of 263 information managers from the corporate, education, government and non-profit, legal, and healthcare sectors on expected price increases for 2010, as well as Outsell’s conversations with key vendors for input about their pricing plans. As we head into license and subscription renewal season, information providers benefit from seeing pricing trends and patterns across the industry. This report provides current pricing benchmarks across key IM sectors and information provider segments and details vendor portfolio managers’ current thinking about licensing models and vendor relationships.
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IM Report: 2010 Information Pricing Survey: In Search of Pricing and Licensing Models That WorkThis report is targeted toward information managers, and provides directional guidance on anticipated pricing changes for paid content. The report analyzes results of Outsell’s September 2009 survey of 263 information managers from the corporate, education, government and non-profit, legal, and healthcare sectors on expected price increases for 2010, as well as Outsell’s conversations with key vendors for input about their pricing plans. As we head into license and subscription renewal season, vendor portfolio managers benefit from seeing pricing trends and patterns across the industry. This report provides current pricing benchmarks across key IM sectors and information provider segments and details vendor portfolio managers’ current thinking about licensing models and vendor relationships.
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Annual Advertising and Marketing Study 2009: Spending Patterns, Effectiveness, and Key DriversOutsell’s annual Advertising and Marketing Study 2009 is the fourth in our ongoing research and analysis program and answers key questions about what publishers need to know about their advertisers’ marketing and advertising spending. The data, collected in February 2009, quantifies how advertisers have planned their spending during the ongoing economic crisis. This report continues Outsell’s coverage of marketing and advertising budget allocations and growth rates for 2009 across all types of media, providing a unique and comprehensive 360-degree view, and gives publishers a real and current snapshot of marketing and advertising spending. By measuring both, Outsell tracks and reveals all the methods companies use to build and strengthen their brands and generate leads and new business. This report is one of three annual Outsell studies looking at all key money flows that fund the information industry – advertising, libraries, and end-users and their departments
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Education & Training: 2009 Market Forecast and Trends ReportThis report showcases our forecast for growth and performance through 2012 of the Education & Training (E&T) segment, and provides detailed analysis of market trends. The E&T segment consists of companies worldwide that provide educational content, assessments and technology, for K-12, postsecondary, and professional development. Overall, the segment grew 6.5% in 2008 to achieve a market size of $45.2 billion; growth varied by region and most of the growth came from the companies that are not in the top 10 by revenue. The report profiles 10 up-and-coming E&T players and the disruptive forces they embody. It provides advice and essential actions for publishers and information providers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage. Equally, it supports those who cover and need greater understanding of this segment, including suppliers to the industry, investment bankers and analysts, and journalists.
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Spending, Vendor Management, and Challenges in Law Firm LibrariesIn the Legal, Tax & Regulatory information space, an important center of content purchasing is the law firm library. As part of our ongoing tracking of library markets (one of three key money flows in the information industry), this year Outsell gathered data from law firm libraries to complement our extensive data on academic, public, and other specialized libraries. The results reveal a market that is increasingly under pressure. Budgets are flat, reporting relationships are complex and evolving, and firm economics and politics are putting strains on traditional ways of doing business. The report is based on data compiled in Spring 2009, supplemented by interviews with law firm librarians, leaders of law library associations, and library relations managers at leading vendors. The report’s data and analysis are valuable for vendors who are navigating their way through a rapidly changing law firm market.
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Enterprise Collaboration 2.0: Connecting with the Global Opportunity (Strategic Focus)This report outlines the market share opportunities of enterprise collaboration, with a focus on web-enabled, or 2.0, technologies. It provides comprehensive analysis of technology evolution, customers' requirements, the competitive landscape and vendors' go-to-market strategies.
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