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All ITI Research Reports (Sorted by Publication Date)

B2B Trade Publishing & Company Information: 2009 Market Forecast and Trends ReportThis report showcases our forecast for growth and performance through 2012 of the B2B Trade Publishing & Company Information segment, and provides detailed analysis of market trends. We forecast slower growth for this segment in the 2009-2012 period as the worldwide economic crisis pushes previously resilient events, subscription services, and even electronic revenue to negative growth while greatly accelerating the longer-term declines in print advertising revenue. The report also profiles 20 up-and-coming players and the disruptive forces they embody. This report provides advice and essential actions for publishers and information providers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage. Equally, it supports those who cover and need greater understanding of the B2B Trade Publishing & Company Information segment, including suppliers to the industry, investment bankers and analysts, and journalists.

Information Management Benchmark: 2009 State of the FunctionThis report is based on data from 591 corporate, government, education, and healthcare library/information center and vendor portfolio information managers who responded to Outsell’s 2009 Information Management Benchmark survey, and contains critical data for information managers. Since Outsell began reporting on the state of information management (IM) functions 10 years ago, the world has not experienced such economic uncertainty as it faces today. This sense of unease is reflected in the results of our 2009 study. Not only are IM budgets and staffing numbers dropping, but we also see some “deer in the headlights” mentality regarding staff deployment, service delivery, planning and performance methodologies, and challenges.

The Big Three in Education & TrainingIn this report, Outsell examines the Big Three traditional education content companies: Cengage Learning, McGraw-Hill Education, and Pearson Education. The report looks at how each company approaches its target market and how each became a leader in the education industry, so that other companies can learn from their successes. The composition of the education market leaves many ways to rank the companies and come up with a different Big Three depending on whether training or international companies are included. We focus on these three companies that are leaders in K-12 and higher education information.

2009 Library Market Size, Share & Forecast ReportThis report sizes and segments the content spending controlled by the $24.8 billion global library market and details the trends affecting spending. It includes the results of Outsell’s recently completed survey of 591 respondents across government, public, academic, school, and corporate libraries. This report covers not just traditional physical libraries, but also non-traditional, centralized digital information centers and other kinds of centralized content management functions. This analysis provides useful total available market (TAM) information for publishers and information providers who sell into this marketplace.

NetBase: Enabling the Next Stage of Information Consumption – TodayNetBase has the potential to disrupt Google's domination of some areas of search, though it isn’t likely to displace Google from dominating the general search market. One area of strength for NetBase is its offering directed at helping publishers better serve their content to readers. Its solution goes beyond simply locating and ranking content for display; similar to other semantic search providers like Cognition and Exalead, it looks to learn from the vast pool of content it scans and provide a layer of intelligence that helps achieve the ultimate goal of finding insight in the information returned. This could move the discussion around content consumption from search to discovery and thus change habits and create new opportunities.

Analyst, Sales Force, Staff, and Employee Benchmarks in Analyst FirmsThis report looks at the dynamics of user- and vendor-centric IT and telecom analyst firms – what Outsell calls the IT & Telecom Research, Reports & Services (ITTRRS) firms – comparing and contrasting revenue per employee, per analyst, per sales person, and per staff member. It provides advice and essential actions for publishers and information providers and supports those who seek greater understanding of the ITTRRS segment, including suppliers to the industry, investment bankers and analysts, and journalists.

An Open Access Primer – Market Size and TrendsOpen access has attracted much attention and passionate debate in the STM world, and the subject remains full of contradictions. This report takes an objective look at open access and cuts through the confusion. It provides a primer about open access from the ground up, from defining the basics to analyzing the key drivers. It then sizes the open access market by providing a comprehensive, neutral survey of data sources, critically appraising them, and building out clear measures of adoption. Finally, it looks ahead, projecting the financial effects of a transition to open access under a number of scenarios and offering practical advice for managing the change that open access represents.

K-12 Education: 2007 Final Market Size and Share ReportThe US K-12 Education segment, as defined in this report, grew 3.6% in 2007 to reach $23.7 billion. It was dominated by state, district, and school spending on assessment and enterprise software and technology services, as No Child Left Behind (NCLB) continued to leave its mark on the industry. The K-12 Education segment is comprised of three subsegments: instructional materials, technology infrastructure, and education services: and overall is poised for modest growth.

Postsecondary Education: 2007 Final Market Size and Share ReportThe US Postsecondary Education segment, as defined in this report, was sized at $19.3 billion in 2007, representing 8.2% growth over 2006. Its three subsegments: content, technology, and institutional services: consist of a wide spectrum of markets at different levels of maturity, consolidation, supplier competition, and projected growth. Annual growth for the industry has been on a steady incline as strong postsecondary institutional spending patterns have continued to support new suppliers and evolving markets. This report focuses on essential data and analysis providing an in-depth view into the US Postsecondary Education segment.

Credit & Financial Information: 2007 Final Market Size and Share ReportThe Credit & Financial Information (C&F) segment continued to outperform the information industry as a whole in 2007, with growth of 11% against total industry growth of 6.6%, to achieve a total market size of $40.5 billion. This report provides Outsell’s final 2007 market size and share data for the C&F segment and analyzes significant trends and issues facing top companies and their markets.