All ITI Research Reports (Sorted by Publication Date)
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Zvents' Local Push Is One to Watch“Local” has long been the newspaper companies’ turf. The web has partly unraveled that long-standing relationship as Yahoo!, Google, AOL, MSN, Topix, and others all produce local sections and increasingly try to attract local advertisers. Start-up Zvents, three years old, now powers more than 150 US newspaper websites’ “local events” sections, with more than 100 additional sites in the pipeline. It’s the biggest local events vendor for the US regional newspaper industry, and is preparing to launch a new “paid listings” product in April 2008. That enlarges the definition of local events to include advertising itself. Outsell believes the new product, built on Zvents’ existing base, demands the attention of publishers eager for internet ad growth in their local communities.
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Digital Content: Analyzing Demand in the Postsecondary Education MarketA tectonic shift in content use is underway in postsecondary education. Both content adopters and suppliers are in the early phase of the continuum from 100% print content to a significant role for digital content. As postsecondary instructors and other content decisionmakers are increasingly interested in employing new digital formats to enhance teaching and learning, digital content providers, technology vendors, and other companies involved in bringing digital content to colleges and universities are simultaneously shaping a new higher education environment. The most pressing challenges for companies participating in this market are to assess the market opportunities, understand customer requirements, modify existing business strategies, and bring compelling offerings to the market. This report focuses on the demand-side of the market: faculty use and planned use of digital content. It uses primary research of faculty content adopters to identify perceptions and trends that will help shape supplier strategies for digital content.
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Vertical Search: Market Size, Share & ForecastVertical search continues to deliver what big search engines miss, and the resulting financial potential remains attractive. Outsell estimates the total ad-supported B2B trade information vertical search market at $518 million in 2007. Our research shows that the user and advertiser needs addressed by vertical search services remain significantly underserved by Google, Yahoo!, Microsoft, and AOL. But many B2B trade publishers and information providers that have launched vertical search services have been slow to do what’s necessary to use vertical search as a springboard to seed a fast-growing virtuous circle.
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End-User Update 2008: New Findings from Outsell’s User Profile ResearchUser-centric solutions are the name of the game in today’s information marketplace. Building an information solution or environment that speaks personally to a user in a specific role or industry and mirrors that user’s workflow requires targeted marketing and product development. While it takes extra time and effort to create user profiles and formulate personas that represent specific user segments, the resulting solutions will engender greater loyalty and, as a result, offer a greater return on investment. This report provides a foundation for understanding users’ information profiles and offers an idea of the kinds of user profile data available in Outsell’s Information Markets & Users Database.
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Collexis: Disrupting Search with Vertical Visualization ToolsCollexis is a provider of disruptive vertical search and visualization solutions, demonstrating to publishers how these services can deliver additional value to end users. The Collexis story also contains lessons for publishers about how to find new revenue opportunities by partnering to produce value-added products, and a cautionary tale that software companies can prey on publishing houses to achieve growth. Its story further demonstrates that by understanding the benefits users seek from technology, software companies can grow by building applications using their own tools (if you are an engineer, read “bootstrapping revenue streams”).
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Playing the News Video RevolutionFor news publishers, the video revolution is a promise of new revenue potential and a further threat to a business being taken apart at the seams by digital publishing. As news users have come to expect video on their news sites, the sites have begun to respond. They took small steps in 2007, building ad sales programs around video, tackling infrastructure questions, and determining staff roles. In addition, content software companies and network distribution companies have addressed publisher needs, competing for their business. As 2008 dawns, business initiatives are moving beyond trials, promising real revenue and new user engagement.
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Top 10 US Public News Companies: Print-to-Digital Market Size and ShareMost regional news publishers don’t compete with one another; rather, in the largely geographically defined business, they compete with other media for ad revenue and for reader attention. Consequently, too little is known about how well news publishers are doing relative to one another. This report is a first effort to create a baseline of size and share metrics and provide a sense of movement within the News industry. Based on data Outsell collected about the top 10 public newspaper companies in the US, the report helps answer the questions in front of newspaper company CEOs and their operational leaders: “who is meeting the challenge best?” and “how can we learn from them?”
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Mochila: Content Syndication Meets Web 2.0The web has fundamentally altered the playing field for all publishers, with new threats continually emerging. The latest example is Google’s creation of a publishing entity it calls Knol that seeks to obtain content directly from authors and monetize it directly via advertising on the web. Publishers must look for alternative models to meet these threats and secure revenue, and Mochila offers one such model. It’s a model that requires editors and publishers to abandon the notion of “containers” (i.e., their own magazine, newspaper, or website) and instead disseminate their own content to a wider audience. This report looks at Mochila and its unique approach for enabling content creators to syndicate their content while maintaining licensing control.
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Information Industry Market Size and Share Rankings: Preliminary 2007 ResultsInformation industry revenues grew 5.3% to $381 billion in 2007, slowing from a 6% growth rate in 2006. This report analyzes preliminary estimates of 2007 revenue and 2006-to-2007 growth of the information industry and its segments.
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Information Managers and the Compliance Information LandscapeInformation management leaders may think first of copyright when they think of compliance, but many also support their organizations as regulatory and other compliance requirements place increasing demands on the enterprise. Companies navigating the bumpy topography of the national and international compliance landscapes require new awareness and business skills. This report highlights primary trends in compliance, many of them providing fertile ground for information managers who want to more closely integrate their function’s products and services with new compliance requirements and processes. Based on insights gained through Outsell’s ongoing dialogue with compliance industry players and the broader information industry, as well as interviews with three compliance experts.
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